Google is reading title tags now more than ever! Instead of "Welcome to COMPANY", put in your keywords in your title tag. This is one of MANY free ways coding your website correctly can help rank you higher on Google. Make sure you check your website first before paying for SEM!! If you have any questions on this, mention this blog and we will analyze your website for FREE.

"SEO" is one of the hottest terms right now ... but what does SEO mean? "SEO" stands for Search Engine Optimization. It refers to optimizing your website so it ranks higher on search engines. If your site does not rank well, you ARE loosing leads.

The amount of leads a business should be getting off of their website varies with each profession, but most of them should AT LEAST get one lead a week - but I try to get all our clients to have at least one per day or more.

Our LiveEdit™ website technology gives our clients what I call an "SEO boost". When programming a site, we do all we can within the website to make it as search engine friendly as possible, then give it the capabilities to expand. Our clients can then watch it snowball to make the site an ultimate lead generator - as it was meant to be.

What's your website rank at? Try www.WebsiteGrader.com - it's a great tool to grade your site and gives you some pointers!

1. A great domain name! Short, easy to remember, one that is either exactly the business name or close to it. You can purchase these at any domain company, such as GoDaddy.com, Network Solutions.com or AMHosting.com

2. Make it SEO friendly with text and keywords! Make sure the same keywords are on every page and in the appropriate tags inside the coding. Make sure there is enough text listing the keywords, but not too much that becomes overwhelming for the viewer.

3. Social networking links and/or streams. LinkedIn, Merchant Circle, Twitter and Facebook are FREE, take advantage of them! You will be amazed at the underground buzz you can create.

4. Video and/or Flash that shows something about what you do and the quality of your product or service. YouTube can play a huge part in creating easy videos that also can increase your SEO!

5. Sign-up for our E-Newsletter! Sure, let them find out more about you - take advantage of this! Make sure they can sign up right on the homepage.

6. Easy navigation. Viewers won't last long if your site is hard to get around in, they want fast answers. So text should have linked words and phrases that allows them to bounce around in a site and anytime you can have a photo, graphic or video to explain information - do it!

7. Interactivity. Keep viewers interested by creating some interactivity with forms to fill out or slideshows they can click through.

8. A blog is an incredible way to add more keywords, increase your SEO and educate your target market. Keep in mind this content call also be used for e-newsletters, 60 second commercials and fun way to spread intuitive ideas in your industry!

9. Visitor tracking is a must. How can you know that your website is working? Google Analytics is a great option for this, it's free and easy to use too!

10. Last but not least, constant maintenance. Keep your site fresh and new with current information. Not only with this gain trust in your potential client, but will also increase your SEO!

All these things I feel are very imporatant so I add these to all my clients websites. Our LiveEdit™ technology makes these things possible for our clients to do with their sites. This not only helps their businesses, but also streamlines their internet marketing making it simple and easy to manage.

Contact us with any questions or mention this blog and get a FREE analization on your site.

Notice I didn't say customer service, because to create a customer experience is to go past just providing good service.  Is your business focusing efforts on customer retention and happiness? Put yourself in your customers' shoes..."What do they really want from your business?"  Define that. Then define, "How you can provide it?"

Think about yourself as a consumer, what makes you shop where you do? How does a business win your loyalty?

Your next thought is...."How do I do this within my current budget?" Start by maximizing your current investments. You have invested in a website - refine it to provide an enjoyable customer experience. Ask yourself, "Is your website working for you?" and "Is it working for your customers?"  If your answer ISN'T a resounding YES - then why not? There are 5 basics of your website arsenal:

Is your website user-friendly and easy to navigate through?
Is your website utilizing SEO?
Is your website supporting your social networking sites?
Is your website offering a call-to-action (such as coupons or forms)?
Is your website showing a clear and concise view of your product or service (such as photos or video)?

Your website is a marketing tool that can reach an indefinite number of platforms. It is time to get back to the basics of business. Let me provide your business a website review and set forth a plan to maximize your website to the fullest potential.  At Phoenix Design and Print we focus on websites as business solutions!